Public Relations on the Rise
Sunday, October 8 The public relations industry is booming, especially as more companies realize that traditional, old-school advertising campaigns are risky, expensive and potentially ineffective. Those bloated advertising budgets should be slashed and strategically re-deployed to enhance brand awareness through the use of public relations. Backing up this argument, rPath CEO Billy Marshall states:
"PR is one of the cheapest and most effective forms of building awareness around the company and its products."

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