MTV Clamping Down on Embedded Videos
Sunday, February 15 Straight from the they-just-don't-get-it department, MTV has decided to shut down the ability to embed videos via their API. The ability to easily and quickly share embeddable video has been a huge factor in the rise of video on the Web. Pulling the plug on the simple ability to embed a video on your Web site, an ability offered by almost all serious video players on the Web, is short-sighted and counterproductive. MTV should reconsider their announcement and continue to allow embeddable video via their API.
Here's a small sample of the feedback MTV is getting regarding their change of course.
"Not to be a stickler or anything; but just about every other video provider out there that has an API lets their community of developers retrieve and use the actual videos in their applications." -kwiclick
"Jeez, that's just great. Congratulations, you've now just made your API totally worthless to anyone. I should have known better than to spend so much time developing anything with this. Leave it to some suits to come along and mess everything up and make everyone's time spent on this worth nothing. Good going MTV." -rickr
"Wow. MTV just shut down the only useful feature of this API / service." -Sam Beckett

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