Solar power? New Jersey? Oh yeah. Big time.

In fact, the state has provided such strong leadership and vision on solar that it is #2 nationwide in solar panel installations, right behind California. Part of the success story has been fueled by government support in the form of rebates for residential and commercial installations.

Now, with the state facing budget constraints and the program blanketed in applications for rebates, regulators are seeking a new model to support the future of solar energy in New Jersey. New programs could take the form of energy credits, tax incentives, etc., but will probably move away from cold, hard cash rebates. A new model will have its winners and losers, it supporter and detractors. What's important is the continued support, vision and leadership that has gotten us to the enviable #2 ranking.

New Jersey and solar have been perfect together. Let's keep it that way.

Note - For those who don't know, "New Jersey and You: Perfect Together" was the state's slogan for many years.

Ecomagination also suffers from the perception that, however fast growing, it’s mainly a “green” marketing slogan around products that GE would be selling anyway.

That's unfortunate because the success of the program is directly attributable to GE's committment to serve the clean tech industry. They've been an early, effective and visionary leader in the renewable enrgy sector. It seems that the Ecomagination's accomplishments are simply not being communicated effectively. While it's responsible for only a small slice of GE's total revenue pie (8% of $173B), it's list of worldwide accomplishments - heralded by governments, business and environementalists - is impressive and worthy, yet it fails to add to shareholder value.

Remember, the first step in solving a problem is admitting you have a problem. Time to re-think the 'ole communications strategy. Ecomagination is definitely worth it. 

I think it's time for a telecommuting revolution!

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